Rasik started out with on-ground research experience, but recognized early on that an agency with creative and Agile solutions would be the future of Market Research. As the founder of RSB, Rasik is responsible for architecting and leading the company to become a trusted partner in consumer-centric agile research, insights and analytics-based solutions globally.

Rasik plays a key role in bringing alive RSB’s vision by building and nurturing an experienced team of senior leaders. He has been an advocate of growing entrepreneurial culture in the organization as he acts as the driving force behind the 'go-getter' attitude in the RSB team. Under his leadership, RSB has built long and trusted partnerships with its clients across industry sectors and is acknowledged for its quality, perseverance,  as well as team’s expertise and client business understanding.

Rasik has completed an Executive MBA program from IIM Kozhikode. He loves eating Seafood and playing sports like Table Tennis/Cricket. He also enjoys long drives as stress busters.