What is Qualytics?

Qualytics is a unique algorithm-driven approach developed by RSB Insights & Analytics, that helps sift through and analyze large amounts of qualitative research data to extract relevant insights.

Qualytics brings together RSB’s expertise in both research data analytics and qualitative research practice to create a repeatable, analytical approach that can be deployed rapidly and at scale for qualitative research data –and indeed, for any unstructured dataset

What is Qualytics?

  • Unstructured consumer speak is the natural, spontaneous expression of what goes on in his/her mind.
  • Pre-structured 5-point scaled interviews are, by nature, limited
  • Companies always have an ever-expanding corpus of unstructured data that may not always be fully mined for insights
  • Qualytics helps move from data to insights in a short time.

Does this look interesting to you?

Do you think this will help you understand your customers and category better and grow business?

Let’s meet and discuss in detail and take this ahead!