Customer Experience measurement is done at two levels

Questions addressed through Strategic Baseline

  • How good is my relationship strength?
  • How does this impact business outcomes?
  • What are the key drivers of the relationship?
  • How do I perform on the drivers compared to competition?
  • Where should we invest to improve/ maximize the relationship strength?

Questions addressed through Tactical Ongoing Measurement

Group 12

Does this look interesting to you?

Do you think this will help you understand your customers and category better and grow business?

Let’s meet and discuss in detail and take this ahead!