Customer Experience measurement is done at two levels
![](https://rsbinsights.com/wp-content/uploads/2020/06/Group-11.png)
Questions addressed through Strategic Baseline
- How good is my relationship strength?
- How does this impact business outcomes?
- What are the key drivers of the relationship?
- How do I perform on the drivers compared to competition?
- Where should we invest to improve/ maximize the relationship strength?
Questions addressed through Tactical Ongoing Measurement
![Group 12 Group 12](https://rsbinsights.com/wp-content/uploads/2020/06/Group-12-250x236.png)
Does this look interesting to you?
Do you think this will help you understand your customers and category better and grow business?