To address a host of Business Needs at each stage of product life cycle
![](https://rsbinsights.com/wp-content/uploads/2021/04/WhatsApp-Image-2021-04-13-at-1.28.22-PM.jpeg)
What sets it apart ?
![](https://rsbinsights.com/wp-content/uploads/2021/04/Web-1366-–-7.png)
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- To identify opportunity gaps for products in a market
- To optimize new product development
- To track & improve the quality of existing products
- To identify ways to add value to existing products
Below tools are used differently at different stages of the development/evaluation process:
![](https://rsbinsights.com/wp-content/uploads/2021/04/f5edd139-1b9a-48ad-abf0-7017a426e9e0.jpeg)
Does this look interesting to you?
Do you think this will help you understand your customers and category better and grow business?