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Envisioning the future by contextualizing current consumer behavior, cultural, socio-economic, digital influences to forecast potential trends
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The anxiety of living in a pandemic world
- Virtual workspaces
- Zoom fatigue
- Claustrophobia
- Fear of physical touch
- E-learning
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Social media dark humor as a coping mechanism
With the lockdown, and days of isolation from one’s social circle, more and more GenZ and millennials are taking a healthy comedic approach to tackle the pandemic
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Post pandemic lifestyle changes
The aftermath could lead to various lifestyle changes – A portion of jobs becoming virtual permanently, online fitness, immunity building diet regimes, sustainability and eco-conscious purchase decisions
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TRENDSETTERS FOR THE CATEGORY
- Insights derived helps in new product innovation, catering to emergent trends, quick emotional connect as the brand for the current need of the hour
- Tweaking promotions and communication to gratify prevalent consumer sentiments
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OVERCOMING THE CONSTRAINTS OF TIME & SPACE
- Digital qualitative research – Across geographies, age groups, social class
- Real-time feedback improves efficiency – Minimizes time taken between relayed consumer information, researcher insights and thereby brand’s action plan
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CONSUMER CENTRIC BRAND
- Co-creating with customers by involving them in the innovation process
- Allows brand stakeholders to be in direct contact with the consumers
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Does this look interesting to you?
Do you think this will help you understand your customers and category better and grow business?