Envisioning the future by contextualizing current consumer behavior, cultural, socio-economic, digital influences to forecast potential trends
The anxiety of living in a pandemic world
- Virtual workspaces
- Zoom fatigue
- Claustrophobia
- Fear of physical touch
- E-learning
Social media dark humor as a coping mechanism
With the lockdown, and days of isolation from one’s social circle, more and more GenZ and millennials are taking a healthy comedic approach to tackle the pandemic
Post pandemic lifestyle changes
The aftermath could lead to various lifestyle changes – A portion of jobs becoming virtual permanently, online fitness, immunity building diet regimes, sustainability and eco-conscious purchase decisions
TRENDSETTERS FOR THE CATEGORY
- Insights derived helps in new product innovation, catering to emergent trends, quick emotional connect as the brand for the current need of the hour
- Tweaking promotions and communication to gratify prevalent consumer sentiments
OVERCOMING THE CONSTRAINTS OF TIME & SPACE
- Digital qualitative research – Across geographies, age groups, social class
- Real-time feedback improves efficiency – Minimizes time taken between relayed consumer information, researcher insights and thereby brand’s action plan
CONSUMER CENTRIC BRAND
- Co-creating with customers by involving them in the innovation process
- Allows brand stakeholders to be in direct contact with the consumers
Does this look interesting to you?
Do you think this will help you understand your customers and category better and grow business?