Sreeram is a Qualitative Research veteran with over 25 years of experience in the craft. He dabbled in Quantitative research early on in his career and believes numbers also have stories to tell, but his heart is in Qualitative Research, where understanding and discovering the complexities of human mind is vastly more interesting and stimulating than crunching numbers. He worked across a host of geographies spanning India, Middle East and South East Asia. He has been a nomad of sorts, always pushing boundaries and looking for new challenges and opportunities. He held senior leadership roles at Millward Brown and TNS Middle East and Africa. During his long career he worked with a large variety of clients and categories. Currently, he is responsible for growing RSB Insights footprint across the APAC region. Besides being responsible for establishing an aspirational position for RSB Sreeram also trains and mentors young researchers and is working on raising the bar of standard in Qualitative research. Use of agile methodologies, technology enabled research platforms, high end mental models of thinking, Design Strategy and Culture are the areas where Sreeram best likes to focus his energies on. Strategic thinking translating Insights into Actions is his forte. He works across a wide range of clients and industries in Asia.