Prasad has been with RSB since 2009 and has led the strong development of key accounts over the last 11 years significantly exceeding client expectations. He initiated the new vertical of business unit (Retail and Social/Rural sector) in RSB and leads the unit.

Prasad has over 20 years of rich experience in Market Research. He started his career in ORG, now Nielsen progressing to leadership roles in field research / management over the years. He has also worked with ADDED VALUE (WPP group company) before joining RSB.

His extraordinary client management skills have strengthened some of the key client relationships like PwC, Coca Cola, ITC foods at RSB. He has been involved across diverse sectors ranging from Government, Non-Government, Public sector organizations, Rural and Social Research, FMCG, Health Care.