Dr Kirti Wadekar

Associate Director - Insights

Over the past 10 years Kirti has provided consulting services across diverse sectors in healthcare industry viz. Pharmaceuticals, Consumer Healthcare, Wellness, Medical Technology, Animal Health and Hospitals .

She has worked with leading Market research organizations in her career including Nielsen India and Kantar. In her role, Kirti has managed end to end qualitative projects across therapy areas including weight management, nutraceuticals, dietary supplements, diabetology, oncology, cardiology, digital healthcare, pain management, vaccine, nephrology, ophthalmology, gynecology, etc.

Different types of projects handled include exploratory research, concept testing, U and A studies, consumer / patient journey mapping, Habits and Practices, Brand equity research (core values, Brand Prism), etc. Some of clients for whom she has handled projects include GSK, Abbott, Novartis, Sanofi, Roche, Indoco to name a few 

Kirti has Ph D in Marketing Management from SNDT university and Executive MBA from IIT Mumbai. She has Bachelor's and Masters’s degree in Food Nutrition and dietetics

Quote that describes her / inspires her: Integrity is doing the right thing, even when no one is watching

Dr Kirti Wadekar