Johanna Steen
Senior Director - Insights & Analytics
Johanna Steen is an Insights leader with 22 years of custom qual and quant experience on both client and agency sides, ncluding technology, healthcare, education, and non-profit. Johanna has handled both commercial and consumer research projects across audiences from game developers to CTOs to online shoppers to cryptocurrency investors.
Johanna has deep background in anything B2B or B2C technology, including fintech and healthtech, online services, e-commerce, DEI, communications, and productivity. Exploratory brand research, marketing and advertising, positioning and messaging, product and feature prioritization, audience understanding/segmentation are all strong areas.
Her clients include Amazon, CVS, Facebook, The Gap, Google, ntel, Microsoft, hospitals, universities, and many more. She provides strategic guidance and enjoys combining qualitative insights with quantitative research and behavioral data/telemetry for strategic