with Data-Driven Insights
RSB Insights.Shopper empowers brands with actionable insights to refine retail strategies and maximize sales. Our cutting-edge video analytics solution answers critical retail questions:
- Is Your Brand Visible on the Shelf?
- Which Discounts Drive Foot Traffic?
- What Path Do Customers Take Through the Store?
- Is the Store Planogram Optimized?
- Is Merchandising Executed to Standard?
- Is Stock Planning Accurate?
- Which Brands Do Customers Prefer?
Brand Visibility
Ensure your products are seen and stand out on the shelves.
Customer Traffic Analysis
Track and understand customer movement and behavior.
Stock Management & Outage Detection
Optimize inventory to prevent stockouts and ensure availability.
Customer Engagement
Measure and enhance how customers interact with your brand in-store.
POSM Evaluation
Assess the effectiveness of Point-of-Sale Materials (POSM).
Path to Purchase Insights
Understand the customer journey from entrance to checkout.
Harnessing Machine Learning & AI
Video Analytics: Employ advanced image and video analytics to capture and analyze in-store activities.
Store Landscape & Planogram Study
Evaluate store layouts and planograms to ensure optimal product placement and effective POSM displays.
Data Collection
Gather data seamlessly using mobile apps or installed cameras. Automated data capture is facilitated through mobile APIs or camera devices, with data synchronized to a cloud server upon connection.
Image Analysis & Machine Learning
Use machine learning to analyze image data, identify brand SKUs, count visible products, and compare findings against the planogram for accuracy.
Unlock the full potential of your retail operations with RSB Insights.Shopper. Gain valuable insights into brand performance, customer behavior, and in-store dynamics to drive sales and optimize your retail strategy.
Help Your Business?
We’d love to hear from you! Whether you have questions, need more information, or want to explore how our market research solutions can benefit your business, we’re here to help.