What is Qualytics?
Qualytics is a unique algorithm-driven approach developed by RSB Insights & Analytics, that helps sift through and analyze large amounts of qualitative research data to extract relevant insights.
Qualytics brings together RSB’s expertise in both research data analytics and qualitative research practice to create a repeatable, analytical approach that can be deployed rapidly and at scale for qualitative research data –and indeed, for any unstructured dataset
What is Qualytics?
- Unstructured consumer speak is the natural, spontaneous expression of what goes on in his/her mind.
- Pre-structured 5-point scaled interviews are, by nature, limited
- Companies always have an ever-expanding corpus of unstructured data that may not always be fully mined for insights
- Qualytics helps move from data to insights in a short time.
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