Market Insights
- What is the scope of opportunity in the market I am currently targeting?
- How is my market structured and where do I exist in the overall market structure?
- Do I need to consider new markets for my offerings and/or new offerings for my markets to grow revenues and profitability?
- What are the key demand drivers, inhibitors, challenges and disruptors in my target markets?
- What do I need to do to gain significant position in my target markets while growing my revenues sustainably and profitably?
Our Offerings
Market Sizing & Structure Studies
Research Data Integration
Media Coverage Integration
Market Tracking / Trend Analysis
Competitive Intelligence
Demand Drivers / Inhibitors / Disruptor Analysis
Our Offerings
Focus groups / Product Clinics
Customer Satisfaction Studies
SocialMapZ – Social Media Insights
Customer Segmentation Studies
ShopR360
Customer Insights
- Am I targeting the right customers / segments? How are my brands positioned in the minds of my customers? Prospects?
- What are their buying decision parameters? What weightages do they give to these? How do they rate me on these?
- What are my customers’ buying processes? How do I align my selling processes to their buying processes?
- Are my customers happy with my offerings? What do I need to focus on to ensure their loyalty?
- What do I need to do to motivate my customers and prospects to buy more of my offerings?
Channel Insights
- Are my communication channels with my customers performing effectively?
- Are my product / service distribution channel partners happy with my company?
- What decision parameters do they use to decide which brand to push actively to customers? How do they rate me on these?
- How are they positioning / placing my offerings at their shops / offices / display areas as compared to my competition?
- What do I need to do to motivate my channel partners to push my offerings more than my competitor’s offerings?
Our Offerings
Channel Satisfaction Studies
Channel Focus Groups
Mystery Shopping
Retail360
POS Data Analytics
Our Offerings
Competitive intelligence
Competitive analysis
Competitive mindshare studies
Competitive Channel Studies
Competitive Mystery Shopping
Competitive Insights
- Who are my direct and indirect competitors?
- What are they doing with customers and channels to push their offerings ahead of mine?
- What are the strengths / weaknesses of my competitors against my company and brands?
- How do my customers and channel partners perceive and position my company and brands against my competitors?
- What do I need to do to gain mindshare and market share against my direct and indirect competitors?
Brand Insights
- How are my brands (corporate / products / services / solutions) performing in the markets?
- Am I gaining or losing mindshare / market share / revenues?
- How are new my new products / concepts under consideration for launch likely to be received in the market?
- What do I need to do to perform better in the market?